1) Content will be released via patch scheduled to deploy from WildCard at 1PM PST (9PM UTC / 21:00 UTC)
2) You will need to enable the event on your Advanced Tab.
3) You will need to reboot your server.
4) You will probably want to perform a DinoWipe to jump start the spawns.
5) Like other holiday events, as the content is added then removed via an official Steam patch, after November 6th you will not be able to deploy the event.